Etsy is a wonderful online marketplace in which you are able to sell your handmade or vintage goods for a low fee. However, it can be a daunting task to figure out just how to make sure you get noticed on Etsy. I’ve put together a few tips and ideas that I’ve learned from having my etsy store and I hope that it is able to help you make your shop flourish!
The Six Most Important Concepts To Focus On
1. Figuring Out Your Customer Base
The first thing that you should do before really moving forward with your Etsy shop is to figure out the type of customers that your products attract and grab the attention of. Do you sell handmade jewelry at a high cost? Do you sell old and vintage items that aren’t crafty at all? Do you sell greeting cards? Jot down what you sell and the type of people that you will be aiming your products at, and start from there.
Once you figure that part out, you are able to have a better understanding of what that audience base is interested in and what they are looking for.
2. How To Take High Quality Photos Of Your Items
This is probably one of the most important parts of running a successful Etsy business. Great photos! Think about when you go online shopping, do you tend to click on a store that has bright and clear pictures or ones that have dark and fuzzy pictures with bad lighting? I’m guessing you answered the first option (at least I hope you did!). When you have an item that you want to sell, always, always, always make sure to take beautiful photos!
When I take my product photos, I like to take them in natural lighting. You can do this either by a window that allows a good amount of light in, or you can even take your photo session outside and do it out there. Sometimes I do my photos outside on a vintage white table that I have in my house. That’s another thing! I would suggest taking your photos on a white background, that makes it so that your item is the center of attention and white is just a very neutral and simple background that when photographed right, looks beautiful as a background!
Another tip is to keep your product photos simple. This means don’t have a lot of background noise by adding several props into your photo. You want your customers to be drawn to what you are selling, you don’t want them to get lost and be overwhelmed by the amount of clutter that is taking up your photo.
Life Is Better With You Card Product Photo from my Etsy Shop
3. List A Good Amount Of Items
When customers are looking at your shop they want to have a variety of items to look at, not just a few things.
4. Create The Perfect Listing
5. Product Marketing On And Off Etsy
6. The Art Of Packaging And Customer Communication